Founded in 1932, Le Grand Rex is an iconic landmark in the French capital. This extraordinary cinema stands out for its stunning Art Deco architecture and its listing as a historic monument. With 2,700 seats, it is the largest cinema auditorium in the world. A truly unique experience, internationally recognized: in 2025, Time Out ranked it number one among the 50 most beautiful cinemas in the world.
A long-term partnership dedicated to enhancing the customer experience
A symbol of Paris’s cultural landscape, Le Grand Rex has relied on ADVANTECH-AURES solutions for over a decade to support its commercial operations and elevate the experience offered to its visitors.
The partnership between Le Grand Rex and ADVANTECH-AURES began in 2013 in the ticketing (Box Office) area, in collaboration with Thomas Jullienne’s teams, laying the foundations for a lasting relationship built on trust and performance.
A consistent and scalable POS infrastructure
Today, the cinema operates a fleet of YUNO, YUNO II, and SANGO POS terminals, recently deployed in its new bar area. In total, around twenty terminals are installed across the site.
These POS systems are powered by the BOOST Billetterie solution (Ciné Group), which centralizes sales operations and ensures seamless flow management between different areas (ticketing and concessions), while meeting the specific requirements of cinema operations.
Design and integration: a key signature
Beyond technical performance, Le Grand Rex was also won over by the design of the terminals:
“SANGO models, in particular, integrate perfectly into the new confectionery/snacking area, helping to enhance the overall experience,” explains Thomas Julienne, Food & Beverage Manager at Le Grand Rex.
For Le Grand Rex, ADVANTECH-AURES solutions stand out for their reliability in a demanding environment and their ergonomics tailored to operational teams. A combination of technology and design that plays a full role in delivering a smooth, modern, and high-quality experience to millions of moviegoers.
