Craveable Brands Boosts Customer Experience and Order Value with ADVANTECH-AURES KRYSTAL Self-Service Kiosks
The Challenge
As consumers increasingly expect greater autonomy, speed, and personalization, Craveable Brands was looking for a solution that could optimize the ordering journey while improving operational efficiency across its restaurants.
The objectives were twofold:
- Streamline the ordering process during peak periods.
- Increase average order value through a more engaging and consistent purchasing experience.
The Solution
To address these challenges, Craveable Brands deployed ADVANTECH-AURES KRYSTAL self-service kiosks.
The KRYSTAL kiosk combines a compact design, modularity, and durability to meet the needs of both the hospitality and retail sectors. Available in several configurations, it integrates all the technologies required for a complete ordering journey, including a touchscreen display, payment terminal, receipt printer, and barcode scanner.
Designed for the demanding environments of quick-service restaurants, KRYSTAL kiosks provide an intuitive interface that allows customers to order at their own pace while benefiting from a smooth and modern digital experience. The solution integrates seamlessly into an omnichannel strategy aimed at enhancing customer satisfaction and improving operational efficiency.
The Results
Thanks to the implementation of KRYSTAL kiosks:
- The ordering experience has become faster and easier for customers.
- Staff can focus more on service and order preparation.
- Digital menus encourage upselling and the promotion of complementary items.
- A consistent customer experience is delivered across all locations.
- Average order value increases through a more engaging purchasing journey.
